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The 3 Rules of Life Insurance

October 15, 2026

Life insurance can feel confusing, and a lot of people end up with coverage they never fully understood.  These 3 rules are the ones I teach most often, because they help you make decisions with clarity instead of pressure

1. Know what you own.

Start by understanding the policies you already have.  What type are they? What do they cost? What is each one meant to do for your family?  If you can't answer those questions, it's hard to tell whether the coverage is working or what to expect from it.  Gathering and reviewing them is a good first step, and it's worth doing even if you never change a thing.

2. Use term life, but understand its limits

 Term insurance is a useful tool. It's affordable and well suited to temporary needs, like protecting your family during your peak earning years.  The key thing to know is that term coverage ends ata set date, and most policies expire without ever paying a benefit.  That is how it is designed.  If you want protection that lasts for life, term alone won't get you there, so it helps to consider how it fits alongside permanent coverage.

3. If legacy planning matters to you, consider permanent coverage early 

Permanent life insurance can be an effective way to leave a tax-free death benefit to your family.  Timing matters because premiums are based largely on your age and health.  Many people find the early accumulation phase, roughly ages 30-40, to be the most favorable window.  The longer you wait, the more it tends to cost, and a change in health could limit your options.

Whatever you decide, the goal is to understand your choices well enough to make them with confidence.  If you'd like help reviewing what you own or what you think you need, I am always glad to walk through it with you.

This material contains only general descriptions and is not a solicitation to sell any insurance product or security, nor is it intended as any financial or tax advice. For information about specific insurance needs or situations, contact your insurance agent. This article is intended to assist in educating you about insurance generally and not to provide personal service. They may not take into account your personal characteristics such as budget, assets, risk tolerance, family situation or activities which may affect the type of insurance that would be right for you. In addition, state insurance laws and insurance underwriting rules may affect available coverage and its costs. Guarantees are based on the claims paying ability of the issuing company. If you need more information or would like personal advice you should consult an insurance professional. You may also visit your state’s insurance department for more information.